This T-shirt was given to factory staff as part of M&M Mars' "Vote for your Favorite M&M Color" promotional campaign in 1996...hmmm, back when voting really meant something.
Rumor has it that Mars could only produce the blue color, so the election was “rigged” after all.
Whether this is true or not, I cannot say, but it is interesting. This doesn't infer that consumers did not "win". If you’d like to see how sales promotion can be used to avoid election problems in the future, read the original essay: "Supermarket Democracy".
